Make It Personal. Make It Count! Advances in reliable, high-speed, high-quality digital color printing and publishing technology now make it possible to cost-effectively personalize brochures, catalogs, newsletters, billing statements, invitations, fliers, direct mail pieces, thank-you notes, transactional documents, and more.

Sands Creative Group’s design expertise combined with its digital color printing technology is an unbeatable combination. We can create and produce materials that are customized by customer contact, company contact, industry segment, as well as your own organization’s information.

Here’s the type of impact we are talking about as seen through a study on direct-mail response rates conducted by Frank Romano, one of the foremost digital printing experts in the world.

Basic mailings—static, black and white—have a response rate of between .46 percent and 1 percent.

Adding a recipient’s name increased response rates by 44% over the static, black and white mailer.

Adding full color increased response rates by 45% over the static, black and white mailer.

Adding a recipient’s name with full color increased response rates by 135% over the static, black and white mailer.

Applying database information in constructing offers increased response rates by more than 500% from the basic static, black and white mailer.

Indeed, one-to-one marketing programs are all about starting and maintaining long-term customer relationships that inspire brand loyalty; squeezing every ounce of value from a customer database; and communicating important information to recipients with the greatest impact.

So why wait? Make It Personal. Make It Count! Sands Creative Group is fully prepared to help you plan and execute variable data, one-to-one marketing campaigns.